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William D King: How can I build a list of subscribers that will be interested in what I have to offer?

William D King

If you are looking for a way to build your subscriber list, then this guide will help you says William D King.

The first thing I suggest is that you start with an opt-in form on your website. With the right marketing messages, most people will subscribe to your newsletters.

You can also make it easier by adding an email sign-up section on all of your products. For example, if you have created multiple products over time, create one big product which contains all of these small ones inside it. Then put a newsletter subscription option in the appendix or introduction of this product. People who buy this product will already be interested in what else you have to offer and they should be happy to give their email address too (just like when buying a book or CD at a signing).

Once you have your list started, I suggest that you use it to test out the “marketing hype” (the phrase used in direct response marketing to describe all of the benefits and features of a product disguised with flowery language and imagery) for various products. If one product really takes off, then you can make multiple variations based on this core product. For example, if one eBook does well, make several different versions (each slightly changed around the edges) and sell them all.

If making new products seems like too much work right now, consider adding other people’s products to your site as an affiliate. With affiliate marketing, you get paid when people buy other peoples’ products through links on your site says, William D King. However, if you recommend other peoples’ products you need to make sure that they are high quality and relevant to the people who visit your website. This will not only help build your list but also help you with any future marketing.

The best way to build your subscriber list is to collect emails on a squeeze page.

 Squeeze pages are landing pages that you can use to capture email addresses. Prospects fill out their name and email address in exchange for content like an eBook or online course (even if the free content isn’t all that great). You can then follow up with each of these prospects by delivering the free content they signed up for, but you also promote whatever product/service you’re trying to sell them at the same time. They’ll most likely be interested because all they had to do was give you their email address to receive some free, helpful information (by nature people love getting something for nothing).

A very effective strategy is giving away a free relevant report in exchange for an email. But make sure not to offer too much information, and don’t send out too many emails.

However, the best way to build your subscriber list is to create a series of small (very specific) reports and give them away through a squeeze page. For example, let’s say you’re trying to promote affiliate marketing. You could outline “101 ways to promote affiliate products” or something along those lines. William D King says You can then use this report as a lead magnet on your website, and add one method per day for about 30 days – with the last tip being “get access to my free eBook”. If you do it right, people will love what they receive and look forward each day for the next release.

If you want to build your list size quickly, the best way is to promote your lead magnet with Facebook Ads. The cost per subscriber can be as low as 1/10 of a cent; if you send them to a landing page that only collects their email address (rather than promoting another offer at the same time) – then you can get anywhere between 200-2000+ subscribers for around $100 (depending on how many clicks you need and what country they’re from).

The thing that most people don’t realize about building an email list is that 1 subscriber doesn’t equal one sale. You may have heard this before, but let me explain. If someone subscribes to your newsletter, there’s no guarantee that they’ll buy just because you sent them an email. In fact, the only way to actually guarantee a sale is if your subscriber makes a purchase within a couple of minutes of opening your email.

So how do you get around this?

 You need to segment out your list and send targeted offers to specific groups. The best way to do this is by setting up an autoresponder sequence for different products so that each time someone signs up they are adding to a certain group for follow-up emails. For example, when someone subscribes to my list I add them into 7 different segments for future follow-up emails:


The best way to build your email subscriber list is to get people onto a squeeze page via Facebook Ads or by using an autoresponder sequence.