PPC

PPC is short for pay-per-click, a type of internet marketing in which advertisers (typically businesses) pay a small fee to display their ads on websites. When someone clicks on one of these ads, the advertiser is charged a larger fee. PPC can be an effective way to generate leads and sales for businesses, as it allows them to reach a large audience with minimal costs. There are two main types of PPC: search engine advertising and display advertising. Search engine advertising is the most common form of PPC and involves placing ads on search engines such as Google and Bing. Display advertising, meanwhile, consists in placing ads on websites or apps that are not search engines. How does PPC work? When you place a PPC ad, you pay a fee every time someone clicks on your ad. The amount you pay depends on several factors, including the type of ad you are placing, the location of your ad, and the keywords you are targeting. According to William D King of ABA, you can place PPC… Read More »The Importance of PPC