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Marketing Myths You Should Avoid as per William D King

A successful business requires successful marketing. Marketing is a process that helps bring a potential consumer’s attention to what the business has to offer, which many strategies help achieve. At the same time, there are certain myths that one should avoid. According to William D King, the process of marketing is not a universal one. It depends on the nature of the business and the target audience’s characteristics. However, unfortunately, many people choose to rely on the same tested methods. Methods that do not prove to be effective despite being effective for someone else. Believing Everything Works for Everyone Humans avoid risk, so they go for things that seem safe and secure, especially when it comes to a business they have invested their money in. Individuals give importance to applying the same marketing methods to new business plans, despite the businesses being different. As per William D King, the same marketing strategies do not work everywhere. One needs to account for the nature of the business as well. For example, billboards might not be the… Read More »Marketing Myths You Should Avoid as per William D King

The Pros of Green Marketing as per William D King

The world is moving towards being sustainable, and so is the domain of marketing. Green marketing includes marketing products in a sustainable way, encouraging businesses to be eco-friendly. With growing times, more companies are opting for this method as it is an ethical practice for the ongoing climate crisis – to leave a greener world for the upcoming generation. With more importance being given to climate change, the need for sustainable options is rapidly expanding. According to William D King, green marketing helps promote such ideas to the masses. The Pros of Green Marketing by William D King Here are some pros of green marketing you need to know about. Friendly to the Environment The first and foremost benefit is how eco-friendly green marketing is. Industries produce a large amount of waste every day while consuming a big chunk of limited and unlimited resources to generate power to run the plants, leading to an increase in pollution. Green marketing helps =counter this problem by allowing companies to invest in methods that reduce pollution and wastage.… Read More »The Pros of Green Marketing as per William D King