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The Pros of Green Marketing as per William D King

The world is moving towards being sustainable, and so is the domain of marketing. Green marketing includes marketing products in a sustainable way, encouraging businesses to be eco-friendly. With growing times, more companies are opting for this method as it is an ethical practice for the ongoing climate crisis – to leave a greener world for the upcoming generation. With more importance being given to climate change, the need for sustainable options is rapidly expanding. According to William D King, green marketing helps promote such ideas to the masses. The Pros of Green Marketing by William D King Here are some pros of green marketing you need to know about. Friendly to the Environment The first and foremost benefit is how eco-friendly green marketing is. Industries produce a large amount of waste every day while consuming a big chunk of limited and unlimited resources to generate power to run the plants, leading to an increase in pollution. Green marketing helps =counter this problem by allowing companies to invest in methods that reduce pollution and wastage.… Read More »The Pros of Green Marketing as per William D King