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Many of us are anxious and stressed about the possibility that tax reform will pass and there is a chance we may see changes to some (or all) provisions of our current federal income tax system. However, under those circumstances, it can be difficult to know exactly what you should do now in order to protect your financial future. The following article will try and help you better understand what might happen as well as what impact those decisions may have on you today as well as in the future says, William D King Goal: The goal of this article is not to provide specific detailed advice on what you need to do – but simply understand how proposed changes could affect YOU and if they apply – how YOU can take action before the year if necessary and why or why not. Details: It is important to note that at this point – details are not yet available on what provisions will be changed or why the changes are being made. It is also… Read More »William D King- A guide to understanding what you can do to prepare for the proposed tax law changes

The proposed tax law changes will affect each of us differently depending on our individual circumstances says, William D King. Since you are more than just an average person, it is important to find some information that describes the provisions and explain what they mean to you. This piece of writing is aimed at giving a brief look at the proposed changes, how it can affect you and your family. (Blatner, 19) Overview of the proposed changes: There are seven major areas in which these potential Changes could affect you. They include; tax brackets, child care credits, standard deductions, itemized deductions, estate tax exemptions, pass-through business income deduction, and alternative minimum tax (AMT). (Blatner 22) Tax brackets: The first and the most important change that we might notice is the tax rates. It would be more beneficial to those with higher incomes. The new law comes with four newly created brackets; the income levels for each bracket are 10%, 12%, 22%, and 24%. Currently, there are seven tax brackets (10%, 15%, 25%, 28%, 33%, 35%… Read More »William D King: A brief look at the proposed tax law changes and how they could affect you

Email marketing campaigns Email marketing campaigns are a great way of reaching out to potential new customers and retaining existing customers says, William D King. Here are some examples of companies that have successfully implemented email marketing campaigns in the past year: – Apple is very successful with its email marketing campaign. That’s partially due to the high level of interest people have for anything Apple-related. Their emails generate an average 40% open rate, which means over one-third of the receivers opened the email. The majority of readers interacted with them via clicking on links or opening attachments. – IKEA has a simple and targeted campaign, in which they send out flyers with the weekly offer to the customers that have subscribed. William D King says their very convenient location is definitely part of their success when it comes to uptake. – When you subscribe to Tommy Hilfiger emails, you will get one email per week containing amazing offers and discounts specifically curated for you. You can even personalize your emails! – Ever heard of… Read More »William D King- What are some examples of companies that have successfully implemented email marketing campaigns in the past year?

Implementing an effective email strategy is all about being relevant. If you are sending emails to people who have never visited your site, you need to make sure that the content of your email matches the expectations of both parties. William D King says Sending someone an email promoting a product they have no interest in wastes their time and yours. An email strategy is critical if your website generates revenue through online transactions or if you want to increase engagement with customers, clients, and contributors. There are many different types of emails that businesses send out which may include newsletters, welcome messages, transactional emails (receipts), promotional emails (sale reminders), account update reminders, etc. However, the most important email that should be sent out immediately after someone subscribes is the welcome message. Welcome Message: The welcome message is like a warm handshake that welcomes the new subscriber to their community and provides them with the next steps on how they can get started (i.e., provide login information). William D King says the purpose of this… Read More »William D King: What are some best practices for implementing an effective email strategy?

Nowadays, social media and cell phones have made marketing a lot more difficult. William D King says Consumers expect marketing messages to reach them immediately on their mobile devices and also expect that marketers will know everything about their target audiences. The article addresses the different questions related of marketing such as: When is the best time to send emails? What day works best for you? Which members of your audience like email more than social media? How do I target specific audiences and when they are most likely to receive my message? 1) 9:00 am – 10:00 am – Mondays – Fridays – Most active – Men – Ages 35-54 2) 2:00 pm -3:00 pm – Weekdays (Monday -Friday) – Least active – Women 55+ 3) 8:00 pm -9:00 pm- Mondays & Wednesdays– Women 35+ On average, Monday through Friday is the best time to send emails. If you are targeting men then the best time would be between 9 am to 10 am and if you are targeting women then 2 pm to… Read More »William D King: Is there a best time to send emails and target specific audiences?

An email has become an essential part of our lives. We need Email to manage our contacts, schedule, and events, work collaboratively with others through shared calendars says, William D King. Email is a major source of information about products and services from companies we do business with as well as those we are interested in hearing from. We use email to communicate with family members, co-workers, and friends on a regular basis. The need for a system that can keep all these scattered pieces together is now greater than ever before. In this article, I will share some advice on how to get started with stand-alone email software. Getting Organized: A New Paradigm: In the past, it was enough to have one computer at home or in your office that handled all your email. Today, if you are like most people, you have multiple computers and devices to handle different functions. How do these tools work together? Email by itself is not really a collaborative tool for managing projects or other types of information.… Read More »William D King: How do I get started with stand-alone Email Software?

Knowing who is clicking and viewing your emails can be a difficult thing to find out. Sometimes you might get lucky and see that they’ve been opened, but this isn’t always the case says, William D King. Is there a way to track what links people click on in my emails? Slight Warning: There is indeed, and it’s actually quite straightforward to do; I’ll show you how in just a moment! It will take up some of your time but with the benefits of knowing exactly what has worked for marketing campaigns, plus using Google Analytics (which we’ll also cover) it’s definitely worth doing. Let’s jump right in… You may want to use or look into an Analytics tool such as Analytics for more in-depth analysis. Before we get started, you’ll need to either have a Google Analytics account. Or another web analytics service such as Clicky Web Analytics (formerly known as Clicky). I will be using Google Analytics as it’s free and easy to set up. All marketing strategies aim at a specific goal.… Read More »William D King: How do I find out exactly who is opening and clicking on my emails?

If you are looking for a way to build your subscriber list, then this guide will help you says William D King. The first thing I suggest is that you start with an opt-in form on your website. With the right marketing messages, most people will subscribe to your newsletters. You can also make it easier by adding an email sign-up section on all of your products. For example, if you have created multiple products over time, create one big product which contains all of these small ones inside it. Then put a newsletter subscription option in the appendix or introduction of this product. People who buy this product will already be interested in what else you have to offer and they should be happy to give their email address too (just like when buying a book or CD at a signing). Once you have your list started, I suggest that you use it to test out the “marketing hype” (the phrase used in direct response marketing to describe all of the benefits and features… Read More »William D King: How can I build a list of subscribers that will be interested in what I have to offer?

Email marketing provides a number of opportunities to your customers, especially when it comes to newsletters, which aren’t expensive to create and are really effective at keeping you on the radar of your contacts says William D King. With so many templates available – some even for free – newsletter design doesn’t have to be confusing. We’ve rounded up what we think are the best templates available, to help you get started. One of the templates I often recommend to clients is the MailChimp newsletter template because it’s really easy to use and set up. William D King says you can choose from their existing layouts or start with a blank one. The template will guide you through setting up your newsletter contents, graphics, logo, and more, automatically making sure it appears correctly across all devices. I’m feeling extremely ecstatic writing this post. It’s no secret, I love designing newsletters! And with so many great email clients on the market, so do my clients. I think it came as a surprise to some of them… Read More »William D King: Email newsletter design – what is the best layout and template for my campaign?

Email marketing services are becoming increasingly popular as companies look to promote their business or brand says, William D King. There are many different email marketing services available, but few customers understand what they offer and how the service works. This article looks to make things a little clearer. When deciding which email marketing services is right for you, there are 5 key areas that need to be considered: 1) Budget/Price – There are many different options available when it comes to budget and price. Some email marketing services offer packages from as low as £5 per month, while others charge tens of thousands of pounds each year explains William D King. A good starting point would be to determine what your budget would be for this type of service and see if any companies can offer an acceptable package at this price. If you have a larger budget than the average business, consider asking about unlimited packages and self-managed accounts with no set monthly fee. You may need an experienced email marketer on hand… Read More »William D King: Email Marketing Services – How do I decide which service is right for me?