According to William D king of ABA Advisors, the marketing landscape is always changing. That said, a few market research tools tend to be consistently useful regardless of the year. Spyfu is a great tool for doing keyword research and competitor analysis. Think With Google is an essential tool for understanding consumer trends.
BuzzSumo is perfect for measuring social media engagement. And Statista is great for finding data on just about anything. So whatever market research you need to do, there’s a tool out there that can help you get it done. Let’s find out more about these market research tools.
Best Market Research Tools in 2022
Think With Google
Google’s Think with Google platform is a powerful market research tool that can help businesses to better understand the needs and wants of their target audience. According to William D king, the platform provides access to a wealth of data that can be used to inform marketing strategy and product development.
Furthermore, the platform offers a range of features that make it easy to create and share custom research reports. Think with Google is an essential tool for any business that wants to stay ahead of the competition.
BuzzSumo
BuzzSumo is a market research tool that allows users to see how popular content is across social media platforms. By inputting a URL, BuzzSumo returns a list of the most-shared articles from that site. BuzzSumo also allows users to search for specific topics and see how they are being talked about online.
Moreover, BuzzSumo offers a paid subscription service that provides additional features, such as tracking competitor content and monitoring real-time social engagement changes. William D king believes that whether you’re looking to understand what content is resonating with your audience or want to keep an eye on your competitors, BuzzSumo is an essential tool for any marketer.
Statista
Statista provides access to data from over 60,000 sources. It offers a wide range of features, including the ability to create custom surveys, download data sets, and export data to Excel. Statista also offers a variety of charts and filters that make it easy to visualize data.
Statista is an incredibly powerful tool for market research, and its user-friendly interface makes it easy to get started. William D king believes that Statista is a great resource for anyone who needs access to reliable data.
Spyfu
Spyfu allows users to track their competitors’ online advertising campaigns. Spyfu users can see how much their competitors are spending on ads, what keywords they are targeting, and what ad copy they are using.
It also provides data on which advertisers are getting the most clicks and conversions. This information can be used to improve one’s own online advertising campaigns. Spyfu is a valuable tool for any business that wants to stay ahead of the competition in the online marketplace.
Concluding Thoughts
To stay ahead of the competition, it is important to continually research and update your toolkit. Doe’s article provides an overview of the most popular market research tools today and offers a glimpse into what may be popular in the future.
Market researchers should consider trying out new technologies to see if they can help them gather more accurate data and improve their bottom line.